That
web, online thing ss never going to take off is it?!
Well, I
am sure you, like me, overheard those sort of conversations countless
times going back a few years. But did we ever quite realise quite the
effect it would have on our lives and it's still evolving more and
more with Social Media marketing seeing the latest explosion in
growth, especially with Google+ now going through the roof!
But
having seen this huge evolution in how people communicate and market
our products and services, there is still one item of print that we
all still use on a regular basis...
The good
old Business
Card!
Business
cards are still as significant as they have ever been. This tiny
advertisement that represents your business will stay in the hands of
your potential customers for months and even possibly years. The
better your business cards, the better impression you will
leave.
Here are some fabulous tips for making your business
cards stand out:
1. Give them flair. As long as your
business cards look professional and are easy to read, you can play
with the design as much as you want. Use colours that draw attention
and non-traditional fonts that suit your style. Graphics and
photographs add character to any card, and this is an important
design move that can give your clients a better idea of who you
are.
2. Leave room to breathe. You will probably be
tempted to fill every corner of your business cards. This is not only
unnecessary, if you're not careful it can often cause your cards to
look cluttered. By using plenty of white space in your design, you
will help to draw eyes to your information. With white space, viewers
will be able to take in your information in just a quick glance,
which is all the time some clients will give your card.
3.
Add web addresses. You would never forget to include your name
and phone number on your business
cards.
Now that online networking is such a huge part of marketing, you
should also never forget your web addresses (notice that's plural!).
Include your website address first, and then add one or several
social networking sites that you are a part of. Do not forget your
email address as well.
4. Use contrast to create interest.
Contrast can be developed with colours, text sizes, and types of
fonts. Using contrast can give your business
card
a more structured appearance, so bold your title and shrink your
other content. This contrast draws attention to the content that
should be read first. Make sure your text colour stands out well from
your background colour. If you do use more than one type of font to
set apart information, limit yourself to only two different types so
as not to clutter your design.
5. Carry a business card
holder.The condition of your
business cards
gives almost as much of a professional appearance as the design of
your business cards. Keep them clean and crisp without folds and
smudges by carrying them in a card holder. Just imagine what an
impact you can create when you open an impressive business card
holder and hand your prospect or client an inspiring
business card.
This thoughtful presentation of your card can really alert clients to
what you have to say.
Nearly every businessperson needs
business cards for effective networking, so use the tips above to
design and print your high
quality business cards right
away. Next time someone asks for your contact information, you will
have an impressive card that you will be proud to distribute.
Best business cards
